Sparkling Clean Floors Are Both Eye-Pleasing and Difficult to Maintain

question 117

Multiple Choice

Sparkling clean floors are both eye-pleasing and difficult to maintain in high-traffic areas. Most stores use floor mats, especially at doors, to keep floors clean, but these mats get dirty easily and are troublesome to clean. A salesperson from a mat rental service can show a retailer how much money can be saved by comparing costs of owning mats to the costs of renting mats. In this way, the salesperson for the mat rental service can:

• A)satisfy both the service and economic criteria of the buyer.
• B)perform a vendor analysis.
• C)create a sustainable differential advantage for the user.
• D)satisfy the quality and service criteria of the buyer.
• E)centralize its purchasing processes.

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Definitions:

Marginal Social Benefit

The additional gain to society as a whole from consuming or producing one more unit of a good or service.

Marginal Social Cost

The additional cost imposed on society as a whole by producing one extra unit of a good or service.

Nonrival

A good or service that can be consumed by one individual without preventing the consumption of the good by another individual.

Nonexcludable

A characteristic of a public good, indicating that it is not feasible to prevent non-paying customers from consuming the good.