Which of the Following Statements About Retaining Customers Is FALSE

question 84

Multiple Choice

Which of the following statements about retaining customers is FALSE?

• A) Firms that set explicit targets for customer retention are more profitable than those, which do not set targets.
• B) On average companies lose 20-50 of their customers every year.
• C) Salespeople usually have little influence over customer retention.
• D) A slight dip in attention by a salesperson can lead to willingness to consider alternative sources.
• E) Some industries are just beginning to recognize the value of retaining customers.