Refer to the Scenario Below to Answer the Following Questions

question 22

Multiple Choice

Refer to the scenario below to answer the following questions.
In the 1990s, Millie was only a small town in Northeastern Taiwan with a Woodcraft Museum, a shoe store, a small restaurant, a grocery store and several woodcraft stores. Over the next three decades, the small town transformed into an international tourist attraction, attracting thousands of tourists who are intrigued with the lifestyle of Millie's largest population, the Pinpu. Ben and Mary Chen, having grown up within the locality of Millie, decided to capitalize on their town's popularity and their woodworking skills. Their shop, Pinpu Wood, began with a small display of handmade rocking chairs, Ben Chen's specialty. But within a few months, the display at Pinpu Wood included picnic tables, flower boxes, wooden statues and small handmade novelty items. No other shop offers the same. Mary Chen decorated the shop's display room with authentic Pinpu décor and eventually hired three Pinpu friends to sew and embroider napkins and other textiles per customer request. In addition, two women from the Pinpu community sought permission to display home-baked pastries and dumplings on Saturdays and Sundays, the town's busiest tourist days, when Millie attracted swarms of visitors to its flea market on the south edge of town. "Millie is full of specialty shops," Mary Chen stated. "People don't come here to buy things made in France or the United States. They want real, Pinpu-made goods."
-The Pinpu décor and shop workers give customers an authentic impression of the pride and skill built into the shop's products.These aspects also contribute to the store's ________.

• A) product assortment
• B) services mix
• C) atmosphere
• D) segmentation
• E) targeting

Describe the role of System 1 and System 2 thinking in decision making.

Analyze the effect of cognitive biases such as overconfidence, hindsight bias, and confirmation bias on economic decisions.

Understand how behavioral economics explains suboptimal decisions and systematic errors.

Grasp the strategies businesses use to influence consumer behavior and increase sales.

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Definitions:

Private Sector

The part of the economy that is not state-controlled and is run by individuals and companies for profit.

Ad Hoc Relationships

Temporary and specific relationships formed for a particular task or purpose, without a long-term commitment.

Collaboration

The act of working jointly with others, especially in a joint intellectual effort, to achieve a common goal or produce a shared outcome.

Collective Impact

A collaborative effort by various stakeholders (government, nonprofits, businesses) to address complex social problems through agreed upon strategies, shared measurements, and continuous communication.