An E- Mail from Amazon

question 138

Multiple Choice

An e- mail from Amazon.com offers free shipping on your next purchase of more than $35.This is an example of .

• A)sales promotion
• B)an advertising objective
• C)public relations
• D)personal selling
• E)a push strategy

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Definitions:

Structural Functionalism

A sociological paradigm that views society as a complex system whose parts work together to promote solidarity and stability through social institutions.

McDonaldization

George Ritzer’s term describing the spread of bureaucratic rationalization and the accompanying increases in efficiency and dehumanization.

Rationalization

The process of replacing traditional and spontaneous methods of organization with calculated, efficient, and predictable procedures.

George Ritzer

A sociologist known for his work on consumerism, globalization, and the concept of McDonaldization, which describes the process of rationalization in societal institutions.