Is Very Believable Because News Stories,features,sponsorships,and Events Seem More Real

question 14

Multiple Choice

is very believable because news stories,features,sponsorships,and events seem more real and believable to readers than ads do.

• A)Personal communication
• B)Personal selling
• C)The competitive- parity method
• D)Public relations
• E)Nonpersonal communication

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Definitions:

Vertical Equity

A principle in taxation that proposes taxpayers with a greater ability to pay, such as higher income levels, should pay more in taxes than those with lesser ability to pay.

Horizontal Equity

The principle that individuals with the same income or resources should be treated equally by the tax system.

Tax Deductions

Expenses that can be subtracted from gross income to reduce the amount of income that is subject to income tax.

Double Taxation

A taxation principle where income taxes are paid twice on the same source of earned income, property, or financial asset.