Since Personal Selling Involves Face-To-Face Contact with Customers, Salespeople Make

question 191

True/False

Since personal selling involves face-to-face contact with customers, salespeople make little if any use of technology in performing their jobs.

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Definitions:

Product Life-cycle

A concept in marketing that describes the stages a new product goes through from introduction to growth, maturity, and decline.

Finished Goods

Products that have completed the manufacturing process but have not yet been sold or distributed to the end user.

Specialty Product

Item that a purchaser is willing to make a special effort to obtain.