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Setting prices higher than the competition can help create an image of quality.
Ethical Problems
Moral dilemmas or issues arising in a situation where a decision about right and wrong must be made.
Personal Conscience
An individual's internal sense of right and wrong that guides their behavior and moral decisions.
Social Norms
Unwritten rules that govern the behavior of individuals within a society or group.
Ethical Universalism
The philosophical view that certain ethical standards are universally applicable to all individuals, regardless of culture, race, sex, religion, nationality, sexuality, or any other distinguishing feature.
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