Which of the Following Statements Describes One of the Findings

question 76

Multiple Choice

Which of the following statements describes one of the findings of research on the use of decorative or physically attractive models?

• A) They do not result in favourable evaluations of an advertisement.
• B) A decorative model can facilitate recognition of the ad but not enhance readership or recall of the message.
• C) The relevancy of the model to the product being advertised is not important.
• D) Their effectiveness is limited solely to cosmetics and fashion products.

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Definitions:

Capital Gain Yield

The price appreciation part of the total return on an investment, expressed as a percentage.

Rate Of Total Return

A measure of the gain or loss on an investment over a specified period, expressed as a percentage of the investment's initial cost.

Increases In Value

A financial term indicating an asset's worth grows over time due to various factors like market demand.

Declines

Decreases in value, performance, or level over a period of time.