Which of the Following Response Hierarchy Models Depicts Consumers as Going

question 73

Multiple Choice

Which of the following response hierarchy models depicts consumers as going through the stages of awareness - knowledge - liking - preference - conviction - purchase?

• A) The AIDA model
• B) The information processing model
• C) The purchaser learning model
• D) The hierarchy of effects model

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Definitions:

Globally-Based Opportunity

A chance or prospect for business, investment, or collaboration that is available on an international scale.

Mutual Benefit

A situation or agreement where all parties involved gain advantages or profits, often used in contexts of partnerships or cooperative arrangements.

Strategic Alliance

A formal agreement between two or more parties to pursue a set of agreed-upon objectives while remaining independent organizations.

Infrastructure

The fundamental facilities and systems serving a country, city, or area, including transportation, communication, utilities, and public services.