The Elaboration Likelihood Model (ELM) States That There Are Two

question 67

Multiple Choice

The elaboration likelihood model (ELM) states that there are two basic routes to persuasion, the central route and the peripheral route. With the peripheral route to persuasion:

• A) the message should contain a lot of information
• B) the quality of the message claims is more important than the spokesperson, headline, pictures, or music bed
• C) the message will be more likely received if a popular celebrity endorser is used
• D) the receiver is viewed as very actively involved in the communication process

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Definitions:

Fetal Hormones

Hormones produced by the fetus during pregnancy that play crucial roles in its development, including the differentiation of sex and the maturation of bodily systems.

Anesthetics

Drugs used during surgical procedures to induce a loss of sensation or consciousness, allowing for pain-free surgeries.

Childbirth

The process of labor leading to the delivery of a baby from the womb to the external world.

Brazelton Neonatal Behavioral Assessment Scale

A scale used to assess newborns' neurological development, reflexes, and reactions to people and objects.