In Terms of Sales Promotional Tools Such as Contest Entries

question 83

Multiple Choice

In terms of sales promotional tools such as contest entries and other incentives, Internet media:

• A) is a buffer between more credible branded content and short-term promotional hype.
• B) ensures continued use of the product beyond the promotional timing.
• C) acts as the delivery or execution mechanism.
• D) is not very useful due to audience fragmentation.

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Definitions:

Cent

A monetary unit in many countries, equal to one hundredth of the basic unit of currency.

Accurate

Describes a high level of correctness, diligence, and precision in measurement or information.

Accurate

The degree of closeness of a measured or calculated quantity to its actual (true) value.

Cent

A monetary unit in various countries, equal to one-hundredth of the base unit of currency.