Which of the Following Scenarios Might Lead One to Consider

question 84

Multiple Choice

Which of the following scenarios might lead one to consider sites like Facebook to be "earned" media?

• A) Consumers visit a branded Facebook page, "like" it, and further communicate their positive consumption experiences.
• B) Ads on Facebook pages are targeted according to the visitor's online surfing behaviour.
• C) The brand develops a Facebook page with similar content to its branded website, in order to extend the brand's image.
• D) Ads are displayed on third-party Facebook pages.

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Definitions:

Trash Routes

Specified paths or schedules assigned for the collection of waste and recycling in urban and suburban areas.

Social Media Explosion

The rapid growth and widespread adoption of social media platforms, profoundly impacting communication, marketing, and society.

Smartphones

Mobile devices that combine cellular functionality with advanced computing abilities, offering a wide range of applications, from communication to entertainment.

Snapchat Success

The achievement of significant user engagement and brand visibility through strategic use of Snapchat, a popular multimedia messaging app.