Gatefolds, Bleed Pages, Inserts, and Creative Space Buys Are Ways

question 19

Multiple Choice

Gatefolds, bleed pages, inserts, and creative space buys are ways of increasing:

• A) the creativity of magazine ads and their ability to attract readers' attention
• B) the selectivity of magazines
• C) the geographic flexibility of magazines
• D) the cost efficiency of magazines

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Definitions:

General Manager

An executive who has overarching responsibility for managing both the revenue and cost elements of a company's income statement.

Operations

The day-to-day activities and processes that are essential for a business or organization to function effectively and achieve its objectives.

High-performance Outcomes

Achieving results that significantly exceed the standard or expected levels of performance.

High Levels

Referring to a significant degree or intensity of a particular characteristic, state, or condition.