You Ask Respondents to View a Commercial,after Which You Ask

question 22

Multiple Choice

You ask respondents to view a commercial,after which you ask them their opinions.This aspect of their participation in the research was fully explained as part of informed consent.At the end of the survey,you give each respondent three bottles of shampoo as a "thank you" for participating and no further explanation is provided.These bottles are also part of the research as you plan to call each respondent a week later to get his/her reactions to the shampoo.Which of the following best describes this situation?

• A)This situation would be considered ethical because respondents are getting products for free.
• B)This situation would be considered ethical because respondents could decide not to take the shampoo.
• C)This situation would be considered unethical because respondents were not fully informed with regard to this portion of the research.
• D)This situation would be considered unethical because not all respondents will eventually use the shampoo.
• E)There is not enough information to determine the ethics of this situation.

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Definitions:

Externality Hypothesis

A theory suggesting that individuals attribute their own behavior to external factors and circumstances beyond their control.

Homeostasis

The regulatory process by which biological systems tend to maintain stability while adjusting to conditions that are optimal for survival.

Overjustification Effect

The phenomenon where providing excessive external rewards for an already internally rewarding activity leads to a decrease in intrinsic motivation.

Overjustification Effect

The phenomenon in which rewarding a person for performing an activity actually decreases their intrinsic motivation to perform that activity.