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Monopolistically Competitive Industry
A commercial setup in which various enterprises market goods that are comparable, though not identical, granting them a measure of control within the marketplace.
Elasticity Of Demand
An indicator of the level of change in consumer demand for a product based on fluctuations in its price.
Normal Profit
The minimum level of profit needed for a company to remain competitive in the market; it occurs when total revenues are equal to total costs, including opportunity costs.
Monopolistically Competitive Firm
A company operating in a market structure characterized by many firms selling products that are substitutes but different enough that each has a degree of market power.
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