Which of the Following Statements Is True About Branding

question 53

Multiple Choice

Which of the following statements is true about branding?

• A)The first step in developing a brand identity is to focus on product features rather than customer benefits.
• B)An internally focused business is best prepared to build a brand identity that would be meaningful to target customers.
• C)A brand name provides customers with a way to quickly comprehend the brand's primary benefits.
• D)A brand-encoding system refers to the measures taken to protect a brand name.
• E)Functional names refer to brand names that are associated with an experience.