The First Level of Customer Relationship Marketing Is a ________

question 2

Multiple Choice

The first level of customer relationship marketing is a ________ strategy that recognizes individual customers by name and buying behavior.

• A)mass-personalization
• B)decentralization
• C)mass-market
• D)core-segment
• E)sub-segment

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Definitions:

Information Center Manager

A professional responsible for overseeing the operations of a center that provides data and information services.

Increasingly Strategic

Pertaining to the growing importance and deliberate planning and execution of actions to achieve long-term objectives or competitive advantage.

IS Department

The Information Systems Department is responsible for overseeing the technology infrastructure and systems within an organization to support its operations and objectives.

Technical Specifications

Detailed description of the technical requirements, features, and performance of a product, system, or service.