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Common to Most Assessments of Segment Attractiveness Are Measurements of Market

question 20

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Common to most assessments of segment attractiveness are measurements of market demand,competitive intensity,and market access.


Definitions:

Human Capital

The collective skills, knowledge, and expertise that employees bring to their workplace, regarded as a valuable asset to the company.

Productivity

The measurement of efficiency in which inputs (such as labor and materials) are converted into outputs (goods and services).

Corporate Strategy

The overarching plan of action that determines the direction of an enterprise and its goal of creating, maintaining, and developing a competitive advantage.

HR Strategy

An organizational plan focusing on the management and development of human resources to achieve business objectives.

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