The Rapid Growth of Database Marketing Technologies Has Lured Many

question 45

Multiple Choice

The rapid growth of database marketing technologies has lured many businesses down a side road where technology is seen as the solution instead of a tool for building a solution.Without a solid commitment to serving individual customer needs,these businesses can fall into a ________.

• A)reverse marketing trap
• B)technology trap
• C)customization trap
• D)downward spiral
• E)price trap

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Definitions:

Telephone

A communication device that allows two or more users to conduct a conversation when they are too far apart to be heard directly.

Board Interview

A type of interview conducted by a panel of interviewers, often used in academic or high-level executive recruitment.

Group Interview

A method of assessing candidates where multiple applicants are interviewed simultaneously, often to observe their interaction and behavior in a group setting.

Participatory

Being participatory involves taking part in activities or processes, encouraging involvement and collaboration among all members within a group.