Poor Customer Retention Has a Powerful Impact on Financial Performance

question 39

True/False

Poor customer retention has a powerful impact on financial performance only if a business is losing market share.

---

Definitions:

Propositions

Expressions or claims that convey a decision or viewpoint.

Categorical Syllogism

A form of deductive reasoning consisting of three parts: a major premise, a minor premise, and a conclusion, each of which may be an assertion or a denial.

Major Term

In syllogistic logic, the predicate of the conclusion, which appears in one of the premises.

Minor Term

In syllogistic logic, the term that appears in the conclusion as the subject and is a specific instance within the general category of the major term.