Discuss the Three Major Forces That Contribute to Success or Failure

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The Answer is The three major forces that contribute to success or failure in implementing a marketing plan are:
(1)Owning the Marketing Plan.Perhaps the most common reason a marketing plan fails is a lack of ownership.Ownership of a market plan can be enhanced with detailed action plans,a champion and ownership team,compensation based on performance metrics,and top management involvement.
(2)Supporting the Marketing Plan.Though there are potentially many factors that could affect the degree to which a business is committed to a marketing plan,time to succeed,resource allocation,communication,and skills to succeed are critical.
(3)Adapting the Marketing Plan.The marketing planning process does not stop when marketing plan implementation begins;it continues through strategy implementation.As do all systems,a marketing plan needs to be adapted to survive changing or unanticipated conditions.Four factors that contribute to the adaptive nature of a marketing plan are continuous improvement,feedback measurements,persistence,and adaptive roll out of the marketing plan.

Discuss the Three Major Forces That Contribute to Success or Failure

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