Which of the Following Is a Component of the Marketing

question 53

Multiple Choice

Which of the following is a component of the marketing strategy step of building a marketing plan?

• A)situation analysis
• B)SWOT analysis
• C)break-even analysis
• D)communications strategy
• E)marketing profitability strategy

---

Definitions:

Horizontal Analysis

A financial analysis technique that compares historical financial information over a series of reporting periods to identify trends and growth patterns.

Regional Segments

Divisions within a company that are organized based on geographical areas, allowing for targeted strategies and reporting that address specific regional market conditions.

Percentages

A mathematical concept used to express proportions, ratios, or fractions in terms of 100, representing parts of a whole.

Accounts Receivable

Funds that customers owe to a firm for goods or services provided but not yet settled.