Which of the Following Measures Is Used to Assess the Responsiveness

question 50

Multiple Choice

Which of the following measures is used to assess the responsiveness of consumers to advertising expenditures,calculated by dividing the percent change in sales by the percent change in advertising expenses?

• A)net sales expenditure
• B)gross advertising index
• C)advertising elasticity
• D)advertising return on investment
• E)push rating

---

Definitions:

Zygomatic

Pertaining to the zygomatic bone, which is a bone in the cheek area of the face that forms part of the orbit of the eye.

Axial Skeleton

Skull, vertebral column, and rib cage.

Rib

In anatomy, a rib refers to any of the long, curved bones forming the rib cage, which protects the chest cavity and supports the upper body.

Clavicle

A long bone that serves as a strut between the shoulder blade and the sternum or breastbone, also known as the collar bone.