Samsung Shifted Its Operational Focus from Production to Marketing and Dropped

question 21

Multiple Choice

Samsung shifted its operational focus from production to marketing and dropped over 50 low-budget brands in favor of a single master Samsung brand. What type of marketing implementation is this?

• A) ​Implementation as organizational culture
• B) ​Implementation through change
• C) ​Implementation by diversity
• D) ​Implementation by command
• E) ​Implementation through consensus

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Definitions:

Microorganisms

Tiny living organisms that can only be seen with a microscope, including bacteria, viruses, fungi, and protozoa.

Louis Pasteur

A French biologist, microbiologist, and chemist renowned for his discoveries of the principles of vaccination, microbial fermentation, and pasteurization.

Ayurvedic Medicine

Traditional healing system of India that addresses mental and spiritual well-being and physical health. Ayurveda identifies three types of energies that are present in all things: vata, pitta, and kapha, and believes that imbalances in any of these areas can cause disease.

Vata, Pitta, Kapha

Fundamental principles in Ayurveda representing different body types and constitutions.