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What Are the Three Fs of Selling

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What are the three Fs of selling?


Definitions:

Horizontal Conflict

A disagreement or dispute occurring between businesses at the same level in a distribution channel, such as retailers or wholesalers, often over competition for the same customers.

Distributor Conflict

Disagreements or disputes between a manufacturer and its distributors, often related to pricing, territory, or market strategy.

Buyer Requirement

The specific criteria or conditions that customers demand when purchasing products or services.

Competing Items

Products or services that serve as alternatives to one another in the marketplace, vying for the same consumers.

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