A Photocopier Salesperson Is Trying to Determine How Often He

question 80

Multiple Choice

A photocopier salesperson is trying to determine how often he should call on a new account in order to provide proper service.He most likely has to consider all of the following EXCEPT:

• A) present and potential sales.
• B) servicing needs of purchased products.
• C) number of product lines sold to the account.
• D) number of orders expected annually from the account.
• E) the necessity and cost of overnight travel to visit the account.

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Definitions:

Price Sensitivity

The degree to which the demand for a product is affected by changes in its price.

Vertical

Refers to the integration of multiple stages of production and distribution within the same company.

Demand Curve

A graph showing the relationship between the price of a good and the quantity of that good that buyers are willing to purchase.

Marginal Value

Refers to the additional benefit derived from consuming or producing one more unit of a good or service.