Marketers Don't Track Customer Evaluations Because

question 70

Multiple Choice

Marketers don't track customer evaluations because

• A) they know that satisfied customers contribute to the bottom line.
• B) they're interesting.
• C) new customers become loyal.
• D) truly loyal customers purchase frequently.

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Definitions:

Income Effect

The alteration in the income of either a person or an economy and the impact this change has on the demand for a specific product or service.

Inferior Good

A type of good for which demand decreases as the income of the consumer increases, opposite to normal goods.

Substitution Effect

The change in consumption patterns due to a change in the price of goods, leading consumers to substitute one good for another.

Income Effects

The shift in income for either an individual or an economy, and its subsequent effect on the amount of a good or service desired.