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ABC Company is having trouble keeping merchandise in stock because its suppliers are unreliable.ABC needs to deal with its
Implicit Preferences
Unconscious biases or inclinations towards certain ideas, individuals, or objects.
Implicit Attitude
An attitude that exists outside of conscious awareness, influencing feelings and behavior unconsciously.
Explicit Attitude
Attitudes that people consciously endorse and can easily report, reflecting deliberate beliefs and feelings.
Automatic Association
The unconscious linking of two concepts or objects together in one's mind, which can influence attitudes and behavior without conscious awareness.
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