A Brand Name Whose Image Is Waning Is Less of a Liability

question 88

Multiple Choice

A brand name whose image is waning is less of a liability in which approach?

• A) umbrella approach
• B) community approach
• C) house of brands
• D) marketing approach

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Definitions:

Implementation

The act of putting a plan, decision, or method into effect in order to achieve a specific goal.

Establishing

Refers to the process of initiating, defining, or setting up certain parameters, structures, or foundations in various contexts.

Dehumanization

The process of depriving a person or group of positive human qualities, often leading to the perception of the target as less than human.

Emotional Detachment

A mental state in which an individual maintains a boundary from emotional experiences, often as a protective or coping mechanism.