A Brand Name Whose Image Is Waning Is Less of a Liability

question 88

Multiple Choice

A brand name whose image is waning is less of a liability in which approach?

• A) umbrella approach
• B) community approach
• C) house of brands
• D) marketing approach

---

Definitions:

Integrity

The quality of being honest, having strong moral principles, and consistency in actions and values.

Self-determination

The process by which a person controls their own life, making choices and decisions based on their own preferences and interests.

Paternalism

Paternalism refers to a behavior or attitude where an authority restricts the freedom or responsibilities of those subordinate to them, supposedly in the latter's best interest.

Coercion

The act of compelling someone to act in a certain way by use of force or threats.