Joseph Is Having Trouble Writing a Good Positioning Statement for the Accounting

question 41

Multiple Choice

Joseph is having trouble writing a good positioning statement for the accounting software his company sells.What could be causing Joseph's problem?

• A) His software is too expensive.
• B) His software is like his competitors' software.
• C) His software can be sold online and in computer stores.
• D) His software is unique.

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Definitions:

Consumer's Surplus

The difference between the total amount that consumers are willing and able to pay for a good or service and the total amount they actually pay.

Mead

An alcoholic beverage created by fermenting honey with water, sometimes with various fruits, spices, grains, or hops included.

Demand Function

A mathematical expression that describes the relationship between the quantity demanded of a good or service and its determinants such as price, income, and prices of related goods.

Consumer's Surplus

The difference between the total amount that consumers are willing to pay for a good or service and the total amount they actually pay.