Marketer 1 Is Marketing Soft Pretzels

question 16

Multiple Choice

Marketer 1 is marketing soft pretzels.Marketer 2 is marketing for a local amusement park.Why might their strategies differ?

• A) They don't, their strategies would be the same.
• B) Marketer 1 has a tangible product, white marketer 2 has an intangible product.
• C) Marketer 1 would focus more on price than marketer 2.
• D) Marketer 2 would focus more on promotion than marketer 1.

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