Compared to Innovators,early Adopters ______

question 52

Multiple Choice

Compared to innovators,early adopters ______.

• A) rely less on group norms and values
• B) are less oriented to the local community
• C) are more likely to be opinion leaders
• D) have weaker affiliations with groups

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Definitions:

Marketing Environment

The external factors and forces that affect a company's ability to develop and maintain successful transactions and relationships with its target customers.

Income Distribution

The way in which total income is shared among the population of a country or region.

Demographic Characteristics

Statistical data relating to the population and the particular groups within it, such as age, gender, income, and education levels.

Consumer Confidence

Consumer confidence is a measure of how optimistic or pessimistic consumers are regarding their expected financial situation, significantly influencing their spending and saving behaviors.