Lindsey Smith's Selling Success at GE Is Due in Large

question 271

Multiple Choice

Lindsey Smith's selling success at GE is due in large part to her

• A) developing relationships with CEOs and CFOs.
• B) using a team of sales personnel, technical specialists, and health care professionals in selling to and servicing key customers.
• C) continually reinforcing GE Healthcare's competitive advantage.
• D) simplifying sales presentations for technical products.
• E) staying on top of marketing trends for business-to-business selling.

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Definitions:

Gender-typing

The process by which individuals come to acquire the traits, behaviors, and roles that are generally associated with their gender in their culture.

Imitate

The action of copying or mirroring the behavior, actions, or gestures of another individual.

Reward Helpfulness

involves providing incentives or positive feedback to encourage and reinforce helpful behavior in individuals or groups.

Gender-typing

The process by which a child becomes aware of their gender and thus behaves accordingly by adopting values and attributes of members of the sex that they identify as their own.