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What Are the Three Major Roles of Personal Selling in a Firm's

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What are the three major roles of personal selling in a firm's overall marketing effort?


Definitions:

Esteem

The respect, admiration, or value that an individual is regarded with by themselves or others, often linked to self-confidence and achievement.

Physiological

Pertaining to the branch of biology that deals with the normal functions of living organisms and their parts.

Self-efficacy

An individual's belief in their own ability to complete tasks and achieve goals.

Self-esteem

An individual's subjective evaluation of their own worth, encompassing beliefs and emotions about oneself.

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