A Subsidiary, Division, or Unit of an Organization That Markets

question 347

Multiple Choice

A subsidiary, division, or unit of an organization that markets a set of related offerings to a clearly defined group of customers is a

• A) strategic business unit.
• B) strategic industry level.
• C) private corporation.
• D) product grouping.
• E) marketing department.

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Definitions:

Expectancy Theory

A motivation theory stating that an individual's motivation is related to their expectation of a reward and the attractiveness of that reward.

Manifest Needs Theory

A psychological theory that focuses on observable needs that motivate an individual to perform certain behaviors.

Behavior Modification

The process of changing behavior because of a reward or lack of a reward.

Task Significance

The extent to which a job has a substantial impact on the lives or work of other people, either in the immediate organization or in the external environment.