The Marketing Strategy to Sell Current Products to New Markets

question 249

Multiple Choice

The marketing strategy to sell current products to new markets is

• A) market penetration.
• B) market infiltration.
• C) market development.
• D) product development.
• E) diversification.

Understand the basic principles of international trade and the concepts of absolute and comparative advantage.

Recognize different types of trade restrictions and their implications on international business.

Identify the strategies businesses use to enter and compete in international markets.

Comprehend the role and impact of global marketing strategies for multinational corporations.

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Definitions:

Political Skill

The ability to effectively understand others at work and to use such knowledge to influence others to act in ways that enhance one’s personal or organizational objectives.

Dimensions

Aspects or features that can be measured in terms of length, width, height, or depth.

Gossip

Informal and often sensational talk about other people that may not be confirmed as true.

Accuracy

The level of correctness or precision in information, measurements, or outcomes.