Aggregating Prospective Buyers into Groups That Have Common Needs and Will

question 312

Multiple Choice

Aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action is referred to as

• A) market aggregation.
• B) market segmentation.
• C) product sorting.
• D) product grouping.
• E) mass marketing.

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Definitions:

Polygraph

A lie detector test that measures physiological responses such as blood pressure, pulse, respiration, and skin conductivity when a person answers questions, indicating potential deception.

Sex Offenders

Individuals who have committed sexual crimes and are subject to specific legal restrictions.

Collecting Accurate Information

The systematic approach to gather precise and correct data or facts from various sources, essential for informed decision-making processes.

Deviant Lying

The act of telling falsehoods that deviate significantly from societal norms or expectations, often with harmful intentions.