Sales Promotions That Require Participants to Submit Some Kind of Entry

question 96

Multiple Choice

Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer are referred to as

• A) premiums.
• B) rebates.
• C) deals.
• D) contests.
• E) sweepstakes.

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Definitions:

Proactive Influence

The effect of anticipating potential future problems, needs, or changes, and taking action to address or capitalize on them beforehand.

Influence Attempt

The effort to change the behavior, attitude, or perceptions of another person or group through persuasive means.

Referent Power

Influence held by an individual due to loyalty, admiration, or respect from others rather than formal authority or position.

Influence Attempts

Actions or behaviors aimed at persuading or convincing others to follow a certain course of action or adopt specific beliefs.