The Two Major Aspects of the Evaluation Phase of the Strategic

question 191

Multiple Choice

The two major aspects of the evaluation phase of the strategic marketing process are

• A) segmenting the market and selecting target markets.
• B) establishing a business mission and designing measurable goals and objectives.
• C) designing the marketing mix and setting the budget.
• D) comparing the results of the marketing program with the goals to identify deviations and acting on them.
• E) executing the marketing plan and designing the marketing organization.

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Definitions:

Production Manager

A professional responsible for overseeing the production process, ensuring efficiency, meeting production targets, and maintaining quality standards.

Purchasing Agent

An individual or company responsible for buying goods and services for another company or organization.

Fixed Overhead Volume Variance

Fixed overhead volume variance is the difference between the budgeted and actual volume of production, multiplied by the fixed overhead rate, indicating efficiency in production volume.

Predetermined Fixed Overhead Rate

A rate used to allocate fixed overhead costs to produced goods, based on estimated costs and activity levels.