The Two Major Aspects of the Evaluation Phase of the Strategic

question 191

Multiple Choice

The two major aspects of the evaluation phase of the strategic marketing process are

• A) segmenting the market and selecting target markets.
• B) establishing a business mission and designing measurable goals and objectives.
• C) designing the marketing mix and setting the budget.
• D) comparing the results of the marketing program with the goals to identify deviations and acting on them.
• E) executing the marketing plan and designing the marketing organization.

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Definitions:

Goodwill

An intangible asset representing the value of a company's brand, reputation, and customer relationships.

Business Communication

The sharing of information between people within an organization or between a company and its customers.

Mistake

An error or fault in action, calculation, opinion, or judgment caused by poor reasoning, carelessness, or insufficient knowledge.

You-Viewpoint

A writing approach that focuses on the reader, often addressing them directly and prioritizing their interests, needs, or feelings.