The Boston Consulting Group (BCG) Has Given Specific Names and Descriptions

question 193

Multiple Choice

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Question marks are SBUs that are classified as having

• A) high market growth rates and high relative market shares.
• B) low market growth rates but high relative market shares.
• C) low market growth rates and low relative market shares.
• D) high market growth rates but low relative market shares.
• E) medium market growth rates and medium relative market shares.

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Definitions:

Harm

Physical injury, damage to health, or emotional distress caused by actions or events that negatively affect well-being.

Transactional Analysis

A psychoanalytic theory and method of therapy wherein social transactions are analyzed to determine the ego state of the communicator as a basis for understanding behavior.

Encounter

A meeting or interaction between individuals, which can lead to an exchange of ideas or affect personal growth.

Payoff

The return or reward received as a result of an investment or action.