All of These Statements Are True About Television as an Advertising

question 73

Multiple Choice

All of these statements are true about television as an advertising medium except which?

• A) Infomercials are increasingly popular because of the low average cost of a 30-minute block of television time.
• B) Many advertisers are now choosing less expensive "spot" ads, which run between programs, or 15-second ads, rather than the traditional 30- or 60-second lengths.
• C) Television advertising is preferred by many marketers because it is inexpensive.
• D) Viewers are increasingly time-shifting their viewing habits with DVRs, DVDs, and Internet and subscription services such as Netflix and Hulu.
• E) There are many opportunities for out-of-home TV viewing as televisions can be seen in many bars, hotels, offices, airports, and on college campuses.

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Definitions:

Unlimited Liability

The liability of the sole proprietor or the partners for all debts incurred by the business to the extent of their personal resources.

Sole Proprietorship

A business owned and operated by a single individual, where there is no legal distinction between the owner and the business entity.

Incorporated

A legal process whereby a business entity is formed as a distinct legal entity, separate from its owners, with its own rights and liabilities.

Principal

The main party to a transaction or contract who has a primary interest and authority in the context considered.