All of These Statements Are True About Television as an Advertising

question 73

Multiple Choice

All of these statements are true about television as an advertising medium except which?

• A) Infomercials are increasingly popular because of the low average cost of a 30-minute block of television time.
• B) Many advertisers are now choosing less expensive "spot" ads, which run between programs, or 15-second ads, rather than the traditional 30- or 60-second lengths.
• C) Television advertising is preferred by many marketers because it is inexpensive.
• D) Viewers are increasingly time-shifting their viewing habits with DVRs, DVDs, and Internet and subscription services such as Netflix and Hulu.
• E) There are many opportunities for out-of-home TV viewing as televisions can be seen in many bars, hotels, offices, airports, and on college campuses.

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Definitions:

Full Time

Employment status in which an individual works a minimum number of hours defined by their employer, typically at least 35 to 40 hours per week.

Business Profits

The financial gain made by a business, which is the excess of revenues over expenses.

Partners

Individuals or entities that collaborate in a business venture, sharing both the risks and rewards associated with the business.

Income

Income is the money an individual or business receives in exchange for providing labor, producing goods, or investing capital.