Which of These Is One of Three Key Factors When

question 272

Multiple Choice

Which of these is one of three key factors when selecting the media for an advertising campaign?

• A) the perceived risk
• B) the sustainability of the message
• C) the reputation of the prospective media firm
• D) the media habits of the target audience
• E) the length of time required to get the message across

---

Definitions:

Bottled Water

Packaged water sold in bottles and often treated to remove impurities and contaminants, offered as a portable and convenient choice for hydration.

Blinding

A method used in experiments to eliminate bias, where participants or researchers (or both) are unaware of certain key aspects of the study.

Incentive

A form of motivation or stimulus that encourages a person to perform or act in a certain way, often used in economics, business, and psychology.

Blocking Variable

A variable that groups experimental units in a way that reduces the effects of variability on the outcome, enhancing the experiment’s accuracy.