Which of These Is One of Three Key Factors When

question 272

Multiple Choice

Which of these is one of three key factors when selecting the media for an advertising campaign?

• A) the perceived risk
• B) the sustainability of the message
• C) the reputation of the prospective media firm
• D) the media habits of the target audience
• E) the length of time required to get the message across

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Definitions:

Standard Normal Curve

A symmetric bell-shaped curve representing a normal distribution with a mean of zero and a standard deviation of one.

Standard Normal Variable

A random variable that follows a normal distribution with a mean of zero and a standard deviation of one.

Z-score

A measure of how many standard deviations an element is from the mean of its distribution.

Standard Normal Curve

A specific instance of a normally distributed curve where the mean is 0 and the standard deviation is 1.