A Potential Problem with Using Sex Appeals in Advertising Is

question 273

Multiple Choice

A potential problem with using sex appeals in advertising is that

• A) what men find sexy, most women do not, and vice versa.
• B) ads using sex appeal do not attract as much attention as those using other appeals.
• C) sex in advertising typically appeals to only younger audiences.
• D) an ad using sex appeal does not always lead to changes in recall, recognition, or purchase intent.
• E) sex in advertising alienates too large a segment of typical audiences.

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Definitions:

Arguments

Values passed to a function or method when it is called, which are used within the function to perform operations or calculations.

Switch Statement

A control statement in programming that allows the execution of different parts of code based on the value of a variable.

If Statement

A conditional statement in programming that executes a block of code only if a specified condition is true.

Value Of Sum

An expression representing the total result of adding two or more numbers or variables together.