Sales Promotions That Usually Offer an Immediately Discounted Price to the Consumer

question 21

Multiple Choice

Sales promotions that usually offer an immediately discounted price to the consumer, which encourages trial of the product, are commonly referred to as

• A) deals.
• B) rebates.
• C) samples.
• D) coupons.
• E) premiums.

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Definitions:

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally identified as product, price, place, and promotion.

Marketing Mix

A combination of factors that can be controlled by a company to influence consumers to purchase its products, typically summarized as product, price, place, and promotion.

Profitability Numbers

Financial metrics used to assess the degree to which a company generates profit from its operations.

Profitability

The financial gain made by a business, calculated as total revenues minus total costs.