Marketing Firm Valassis Created and Managed a Nutella Promotion to Induce

question 22

Multiple Choice

Marketing firm Valassis created and managed a Nutella promotion to induce trial of the product. Nutella is a creamy, chocolaty, hazelnut spread that is imported into the United States from Italy. A Valassis polybag containing a 20-gram "Coppetta" packet of Nutella spread, a cracker, a Nutella coupon, and a product brochure were delivered to consumers' doors via the Sunday newspaper. In addition to the coupon, what type of sales promotion was used here?

• A) product placement
• B) sample
• C) premium
• D) sweepstakes.
• E) deal

---

Definitions:

Hypothalamus

A critical brain structure involved in controlling body temperature, hunger, thirst, fatigue, sleep, and circadian rhythms.

Radio Frequencies

The range of electromagnetic frequencies used in wireless communication, typically ranging from 3 kHz to 300 GHz.

Magnetic Field

A vector field that describes the magnetic influence on moving electric charges, electric currents, and magnetic materials.

MRI

Magnetic Resonance Imaging, a medical imaging technique used to visualize internal structures of the body in detail.