Program-Length (30-Minute) Advertisements That Take an Educational Approach to Communication

question 207

Multiple Choice

Program-length (30-minute) advertisements that take an educational approach to communication with potential customers are referred to as

• A) advertorials.
• B) infomercials.
• C) advermercials.
• D) edutainment ads.
• E) extended advertising messages.

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Definitions:

Unrealistic Optimism

The belief that positive outcomes will happen, often ignoring the realistic likelihood of adverse events.

False Consensus Effect

A cognitive bias where people overestimate the extent to which their opinions, beliefs, preferences, values, and habits are normal and typical of those of others.

Reciprocal Determinism

A concept in psychology that suggests an individual's behavior is influenced by both their personal characteristics and their environment.

Social-Cognitive Perspective

A psychological approach that emphasizes the role of cognitive processes in understanding interpersonal behavior within a social context.