Showing Ad Copy to a Panel of Consumers and Having

question 104

Multiple Choice

Showing ad copy to a panel of consumers and having them rate how they liked it, how much it drew their attention, and how attractive they thought it was, takes place during

• A) focus groups.
• B) portfolio tests.
• C) jury tests.
• D) theater tests.
• E) performance tests.

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Definitions:

Cartilaginous

Pertaining to or composed of cartilage, a flexible connective tissue found in various parts of the body.

Connective Tissue

Biological tissue that supports, connects, or separates different types of tissues and organs in the body, consisting of cells embedded in a considerable amount of extracellular matrix.

Tetany

Intermittent tonic spasms resulting from inadequate parathyroid hormone.

Magnesium

A chemical element (Mg) that is a vital mineral for the human body, involved in over 300 biochemical reactions.