Which Statement About Marketing Activities Is Most Accurate

question 9

Multiple Choice

Which statement about marketing activities is most accurate?

• A) Marketing is affected by society but rarely, if ever, affects society as a whole.
• B) The marketing department both shapes and is shaped by its relationship with internal and external groups.
• C) Marketing activities are the sole responsibility of the marketing department; other departments are involved only if there is an emergency (such as a product recall).
• D) Environmental forces do not affect marketing activities as long as a firm closely monitors its environment through rigorous market research.
• E) Marketing is essentially developing the right product and convincing potential customers that they "need" it, not just "want" it.

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Definitions:

Interventions

Actions taken to improve situations or solve problems, often with specific aims or goals in mind.

One-to-many Relationships

A type of database relationship where a single record in one table can be associated with multiple records in another table.

Primary Key Field

A unique identifier for each record in a database table, used to ensure that each entry is distinct.

Foreign Key Field

A field in a database table that creates a link between two tables by referencing the primary key of another table, thereby establishing a relationship between the data.