Which of the Following Would You Likely Find in an Advertising

question 39

Multiple Choice

Which of the following would you likely find in an advertising boutique?

• A)a finance and management department
• B)a media department
• C)a research department
• D)account executives
• E)professionals developing creative ideas

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Definitions:

Promotion Mix

A combination of promotional tools used by a business to achieve its marketing objectives, including advertising, sales promotion, public relations, personal selling, and direct marketing.

Market Coverage

The extent to which a business reaches its potential market, often measured by geographic presence, market segments served, and product availability.