Which of the Following Collects Customer Satisfaction Data for the Purpose

question 13

Multiple Choice

Which of the following collects customer satisfaction data for the purpose of measuring marketing strategies and troubleshooting product malfunctions?

• A)marketing information system
• B)strategic marketing matrix
• C)supplemental marketing tool
• D)consumer marketing database

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Definitions:

Sample Standard Deviation

A measure of the dispersion or variability of a sample dataset, indicating how much the individual data points differ from the sample mean.

Range

The difference between the highest and lowest values in a dataset, providing a measure of spread.

Measurements

Quantitative data obtained by measuring objects or events using standard units.

Percentile

In statistics, this term refers to the threshold under which a specific percentage of data within a collection is observed.